Campaign objective
The brand defines the audience, participation goal, campaign theme, and desired outcome.
Platform workflow
How branded competitions work
ClipKing gives brands a structured way to turn a campaign objective into a creator competition, combining branded prompts, video submissions, community ratings, leaderboards, and rewards.
Branded challenge
The campaign becomes a clear, time-bound creative prompt with rules and a reward.
Creator submissions
Everyday people respond by creating and uploading original short-form videos.
Community ratings
Audiences participate by rating eligible entries with crowns under fair-play rules.
Leaderboard momentum
Event leaderboards make campaign participation visible and surface standout submissions.
Winners and campaign outcomes
Eligible winners may receive rewards, subject to verification, event rules, and compliance checks, while brands see the content and participation their challenge generated.